Tony White is Founder of Ars Logica, a vendor-neutral analyst firm that helps companies evaluate their Web content management (WCM) requirements and select appropriate WCM software. Ars Logica also assists WCM vendors in analyzing the market and planning their product roadmaps.
Prior to founding Ars Logica, Tony ran the Web Content Management Practice at the Gilbane Group; he was a Senior Analyst at the Yankee Group, and served at Interwoven and the Giga Information Group.
Summarizing Tony White's Experience:
- Evaluating content management software
- Analyzing the content management market
- Helping clients assess their content-technology requirements
- Matching clients' requirements with suitable software platforms
- Advising software vendors on product development
Specialties
- Web Content Management
- Document Management
- Portals
- E-Commerce Platforms
Download Tony's white paper on Mobile Marketing here.
Tony White Co-Presented with John Coonen the opening Keynote session: CMS Head-to-Head: How To Evaluate and Select the Right CMS For Your Business. Tony also presented a 90 minute strategic session on How to Evaluate and Select the Right CMS For Your Business at the 2010 CMS Expo.
At the 2011 CMS Expo in Chicago, Tony returns to Co-Present with John Coonen the Opening Keynote Session: Choose the Right CMS.






