Session: Strategic ECommerce
Instructor: Miles Baltrusaitis
Track: CMS Business Track
Audience: Administrators, Businesspeople, Content Creators & Developers
Got a great idea for a webstore? Not sure where to start?
Don’t miss this entry-level session where we’ll learn to evaluate your idea against the competition and plan for a successful online store.
During the presentation, we’ll look at the significance of researching your marketplace, get a handle on the costs of doing business online, consider the platform and shopping cart options, plan your site build and organize the on-going administration and marketing efforts.
The class will follow the case-study format where we’ll define each step taken in the process, give the options we had at each step and the choices we made based on the information.
There will be an example of an online-only business and an existing brick-and-mortar store going online. In each, we’ll examine some of the advantages (such as the low overhead of an online-only store) and the disadvantages (like the challenge of pushing your store prices against the online competition).
Key Points Covered:
- How to evaluate your idea
- Defining the roles it will take to get the job done
- Key factors when choosing a platform and cart
- Establishing effective site and store procedures
- Processing transactions
Prerequisite: No prerequisite required. The CMS Business Track was created to provide relevant, timely and actionable insights for users seeking insights from a business perspective (processes, policies, business modeling, marketing, etc).