Showcasing the Best In the CMS World

Session: Building Your Open Source Web Business
Date: Monday, May 3rd, 2010
Time: 1:30 pm - 3:00 pm
Instructor: Rick Blalock
Track: CMS Business Track
Audience: Businesspeople & Content Creators

Over the past decade, Open Source has gone from black sheep to bedfellow. Natural maturization and steady grass-roots growth during a booming economy through 2007 gave way to rapid acceleration in 2008 and 2009 due in large part to a global economic bust. In the latter part of the decade, most business leaders no longer had the luxury of viewing Total Cost of Ownership when comparing OS vs Proprietary; after all, they were fighting for survival.

Budgets were slashed. Personnel cut. Cash became king.

For the mid-tier proprietary software firms, it was the perfect storm they feared, and that's meant a massive, unprecedented shift toward Open Source solutions in all sectors, not the least of which being CMS. While the legitimacy of Open Source solutions is rarely the primary issue on tech leaders' minds, exactly how the Open Source Revolution affects the way we do business is most definitely top of mind.

Building Your Business On Open Source will provide helpful insights. Instructor Rick Blalock will lead this insightful learning session, covering start-up considerations, sales techniques, organizational issues, growth, hiring and more. This session is geared especially for web designers and developers who operate their own firm, or are considering a start-up.

Key Points:

• Sales techniques for OS marketeers
• Using Open Source as a competitive advantage
• Operational and financial do's and don'ts
• Growth and hiring practices
• Q & A

Prerequisite: No prerequisite required. The CMS Business Track was created to provide relevant, timely and actionable insights for users seeking insights from a business perspective (processes, policies, business modeling, marketing, etc).

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