Avery Cohen founded Metrist Partners in 2001.
Avery helps marketers use interactive media to gain actionable insights into customer needs. Metrist Partners has helped companies rethink their brand experience, optimize web sites and troubleshoot drops in traffic or conversion rates on web sites. Metrist Partners provides an analytics resource for its clients, providing weekly, monthly or quarterly analyst assessments of Internet marketing activities and results, creating a culture of continual improvement and transforming marketing from an expense to an integrated part of the revenue stream with clear and measurable return on investment.
Avery and the staff at Metrist Partners have developed expertise in web analytics, search engine optimization, search advertising, email marketing, test design and social media. Metrist Partners engages with strategic visions and executes successful Internet marketing tactics on behalf of clients in diverse industries. Clients include Advertising Age, Crain’s Chicago Business, and Peapod.
Prior to founding Metrist Partners, Avery held leadership positions in information technology and Business Intelligence. During that time, he helped organizations collect, design, manage, develop and interpret data from their business systems. He worked in a wide variety of industries, and with clients that include Fortune 500 business managers, marketing executives and entrepreneurs. His experience includes supporting and developing a state-of-the-art planning and forecasting system for an international business, managing information technology and introducing new technologies for Fortune 100 companies, and managing consultants on an extensrive range of business intelligence platforms.
Avery has presented at the 2009 and 2010 CMS Expo on Google Analytics and SEO.
At CMS Expo 2011 in Chicago, Avery will present SEO Marketing Made Simple and Google Analytics 2011.