Session: On Message, On Target and On the Money with Google Analytics
Instructor: Avery Cohen
Track: CMS Business Track
Audience: Businesspeople
Revised for 2010! Get to Know Google Analytics! Learn how to set goals and measure the effects of SEO success. Professional web marketer Avery Cohen will share tips and tricks of how to best use Google Analytics to help you in your web-based-marketing efforts. This session will recap the basics of Search Engine Optimization, then take a step forward into measuring the effectiveness of your campaigns with Google Analytics. This is a must-attend session for web marketers!
Key Points:
- Implement Google Analytics in your CMS
- Identify and document goals for your web site in Google Analytics
- Use Google Analytics to gain insights into Search Engine Optimization for your web site
- Use Google Analytics to gain insights into how to better meet your business goals
Prerequisite: No prerequisite required. The CMS Business Track was created to provide relevant, timely and actionable insights for users seeking insights from a business perspective (processes, policies, business modeling, marketing, etc).