Learning Conference or Business Conference?

Written by John Coonen

Tuesday, 15 December 2009 10:46

Last week, we were having a chat with a colleague who was confused as to whether CMS Expo is a "learning conference" or a "business conference." He's a marketing guy, so naturally, he wanted to put the conference into a neat little market segment box. While we answered him immediately, it made me wonder, "If he had to ask, then maybe others are wondering."

So which is it? Learning or Business? When we sat down three years ago for a strategic meeting to answer this very question, Linda (my co-host) blurted out the first thing that came to her mind:

"Nobody wants to do business with an uneducated person."

Boom. Genius! Not only did Linda hit the nail on the head, it made for a very short meeting, and I love short meetings. CMS Expo is both a learning and business conference, which puts learning first and foremost. CMS Expo is for professional businesspeople who want to learn that which is relevant, timely and actionable. That may be for small, medium or enterprise-level businesses, non-profits, education or government application. Think of it like this: At CMS Expo, learning is "what" people come for; business success is "why" they come back, year after year.

Does that answer the question? As always, your comments are welcome.

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