The title of Jim Collins' bestseller, Good To Great couldn't better describe what CMS Expo is all about: Helping you and your business go from good to great. If you're part of a growing organization, it's likely you already are using web technology to your benefit.
At the end of the day, whether that technology employs any one of the CMSes we're featuring at CMS Expo really doesn't matter nearly as much as how you're applying the proper technology to work for you to achieve your business objectives. Do you have clear business goals and objectives? Can you articulate those objectives to your staff and vendor network to get them all on the same page? Are you using the right tools, the right people, and are you using them to their fullest capability?
Simply having the skills to create, produce and manage websites isn't enough; you need the insights and business savvy to know how to apply those skills, and do it in a purposeful, disciplined and orderly fashion.
I don't know about you, but the two words I despise most in business (and in life) are "good enough." Nope, "good enough" is my starting block. Great is my finish line. Our goal at CMS Expo is to get you into the starting block with the skills, and well on your way to the finish line with our business learning sessions, as well as amazingly empowering personal connections you'll make with some of the world's best of the best in their respective fields.
From Good To Great:
"Good is the enemy of great. And that is one of the reasons that we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, precisely because it is easy to settle for a good life. The vast majority of companies never become great precisely because they become quite good. - and that is their main problem."
Going away to a conference for three days of skills training to explore the capabilities of Drupal, Joomla, WordPress or Plone is good. You'll discover all kinds of good ideas on how you can improve your web site. However, choosing to attend particular learning sessions, instructed by many of the world's top experts, to learn not only the web-building skills - but beyond that - how to apply those skills within the context of your business, non-profit, education or government application?
Now that's great; and that's what CMS Expo is all about.
John Coonen is Co-Host of the CMS Expo Learning and Business Conference, to be held May 3rd, 4th and 5th, 2010. Learn more at http://cmsx.us.